For this rendezvous of the imagination whose theme is new media: the energy of the post, Michel Maffesoli meet Thomas Jamet, of the agency Reload Communication, François Banon, Vice President Europe Disneyland advertising Stephane Hugon, sociologue. This exchange based on the following: whereas traditional media are in crisis, new media (mobile, digital screens, internet) are emerging and are changing established communication reflexs by infusing a new rhythm.
They multiply the opportunities for exchange, encounters making the world smaller and impose new rules to the flow of information. Another form of communication, the more creative is now proposed to homo ludens. This postmodern energy conveyed by the media which will be discussed during this debate.